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                    "content": "<h2>Cevora als een sympathiek gids</h2>\n<p>Cevora empowert haar klanten, de bedienden, de werkzoekenden en PC-200 bedrijven. Ze wil dat zij kunnen leren. Ze toont haar klanten de mogelijkheden om hun job in handen te nemen en hun talenten te ontwikkelen. Maar hoe klinkt zo’n gids?\n</p>\n\n\n\n<h2>Sympathiek</h2>\n<ul><li>helpt op een frisse manier;</li><li>positief en enthousiast;</li><li>persoonlijk en kwetsbaar.<br /></li></ul><h2>Gids</h2>\n<ul><li>stelt vragen;</li><li>geeft advies en tips, moedigt aan;</li><li>nieuwsgierig.</li></ul><h2>Met impact</h2>\n<ul><li>helder (legt moeilijke zaken simpel uit);</li><li>focus op de voordelen voor klanten;</li><li>zet klanten in actie. </li></ul>"
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